Oops! Sorry!!

This site doesn't support Internet Explorer. Please use a modern browser like Chrome, Firefox or Edge.


The Art and Science of Captivating the Audience

Nail the magnetic title, and attention grabbing talk open and close for your next speaking gig and discover how to turn your existing material into compelling content using cognitive triggers.

In this workshop, you'll get these three huge levers for your talk to captivate your audience:

  • Cognitive Triggers - get a deeper understanding of how to make your content compelling and get your audience taking action.

  • Metaphors and Analogies - turn dull or technical content into magnetic, memorable and even LOL hooks.

  • Lightning Bolts - get your audience queuing up to attend, and leaning in to listen by using these to nail your talk title, open and close.

    Hosted by: Sarah Archer
    Date: 8th December 2023 | Time: 15:00 GMT / 10:00 EST (check your time zone)
    Location: Zoom (LIVE)
    Price: £47.00


  • This workshop is not for everyone. It’s intended for established experts, authors and coaches who have already launched their book/course/program, and who have an upcoming talk.

  • Here’s a little bit about who you are:

  • You already have an education product (course, coaching program, membership) or consultancy service you want to grow.

  • You have validated demand for that program by selling at least $10k worth of students/clients.

  • You get legitimate results for people.

  • You want to use speaking to increase your income and win new clients in a way that aligns to your values and without anyone feeling pitched to.


  • Your space reserved for this two hour intensive workshop

  • A Talk Planning session (15 mins) - speak with Sarah ahead of the workshop to start identifying talk tactics.

  • Workbook - access to the workbook for the intensive.

  • Book Your Place >>
    For just £47.00

    “I just wanted to say thank you for inviting me to Thursday’s public speaking workshop.

    Learning how to dig deeply below the surface of the problems I’m trying to solve was a big eye opener.

    Identifying these root-cause issues can really help me understand my message better, as well as connect with my audience on a much deeper level.

    I learned a lot and I’m looking very forward to more training opportunities in the future.” - Manny Rodriguez, Coach 

    Attended 'The Big Idea Workshop' in August 2023

    © Sarah Archer | Lemon Squeeze Limited 2023 | All rights reserved

    Sarah Archer Logo